Web platforms
SaaS products, dashboards, admin panels and APIs: fast, accessible and running on cloud infrastructure that grows with you.
New
Launch, ads & store review consulting
We build apps — and get them approved, launched and found.
EncodeEra is a web and mobile studio with extensive, hands-on experience in marketing and app launches. We engineer your product, take it through App Store and Google Play review and plan the campaigns that bring in its first users — or advise your team at any step.
Hands-on experience in
- Product engineering
- App Store & Google Play launches
- Store review compliance
- Meta & TikTok ads
- Google Ads
- ASO & localized listings
- Short-form video
- Analytics & attribution
Development
Engineering for products built to last
Web platforms, mobile apps and games, and the systems behind them: designed, built and shipped by one team that also knows what happens after release.
Mobile apps & games
Native-quality iOS and Android apps and games, with in-app purchases, subscriptions, real-time multiplayer and over-the-air updates.
Product engineering
Architecture, CI/CD, security and long-term maintenance, so your product stays fast, safe and easy to change.
Growth engineering
Analytics, attribution, deep links, referral loops and automated content pipelines that publish to your social channels every day.
Consulting
Consulting for app launches, ads and store review
We bring extensive, hands-on experience in marketing and app launches. We have taken apps and games through App Store and Google Play review, written their store listings in several languages, run their paid campaigns and produced the content that keeps them visible. Now that experience is available to your team, whether we built your product or not.
All consulting servicesApp launches
A launch plan built around your release, from store readiness to the first weeks after it.
- Launch plan & timeline
- Positioning & messaging
- Rollout plan
- First-week metrics
App Store & Google Play review
We check your app and its listing against Apple's and Google's rules before you submit. Already rejected? We find out why and how to answer.
- Pre-submission audit
- Rejection diagnosis
- Replies & appeals
- Policy notices
Paid ads
Campaigns on Meta, TikTok and Google set up to learn fast, measured from the first install, with creatives and copy made to perform.
- Meta, TikTok & Google Ads
- Tracking & attribution
- Creatives
- Budgets & reporting
Marketing & growth
Positioning, store optimization, short-form video and a content plan you can keep up, so the app keeps growing after launch.
- ASO & store listings
- Social content & video
- Growth ideas
- Brand & positioning
Store review
Most rejections are predictable. We catch them before the reviewer does.
We look at your app the way the store will, before it does, and tell you exactly what has to change.
Already rejected?
Send us the reviewer's message. We find the cause, tell you what to change and help you write the reply or the appeal.
Send us the rejectionApp Store Where apps get stuck
- 1.2
User-generated contentApps where people post, chat or meet.
- 2.1
App completenessOne of the most common reasons for rejection.
- 2.3
Accurate metadataWhen the listing, not the app, is the problem.
- 3.1
PaymentsAny app that sells something digital.
- 4.2
Minimum functionalityWhen Apple doubts the app is enough on its own.
- 4.3
SpamAmong the hardest rejections to overturn.
- 5.1
PrivacyAny app that handles personal data.
Google Play Where apps get stuck
Data safetyEvery app that handles user data.
Account deletionApps where people can create an account.
Sensitive permissionsApps that use restricted Android permissions.
Production accessNew personal developer accounts.
Content ratingEvery app, and what it can advertise.
Removals & suspensionsApps that are already live.
Ways to work with us
Start with a single call, or keep us close for the whole launch.
Strategy session
A focused call about your app, your store listing or your campaigns, followed by a written summary of what to do next.
Best forOne specific question, or a second opinion.
Launch & review audit
We go through your build, your listings and your launch plan against Apple's and Google's rules and send you a prioritized list of fixes.
Best forTeams about to submit, or just rejected.
Ongoing advisory
A monthly partnership through a launch or a growth push: campaign reviews, release checklists, store review support and regular check-ins.
Best forTeams launching or scaling.
Book a consultation
Tell us about your app and what you need. We reply with a suggested format and the next steps.
How we work
From the first call to launch day, and beyond
One clear path, with you in the loop at every step.
-
01
Discover
We agree on goals, users, scope and budget, and on what success will look like.
-
02
Design & build
Short iterations with regular demos, so you see progress early and can steer often.
-
03
Launch
Store submissions, listings, analytics and the launch campaign, ready before release day.
-
04
Grow
We read the numbers, improve the product and the campaigns, and plan the next release.
About
Engineering and marketing under one roof
EncodeEra is a software studio for web and mobile. We work with founders, product teams and agencies who need more than code: a partner that also knows what it takes to get a product approved, launched and noticed.
That knowledge comes from practice. We publish and market our own apps and games, so our advice is tested on real releases, real reviewers and real ad budgets, not on slides.
- One team, from build to launchEngineering, store submission and marketing planned together, with nothing lost between hand-offs.
- Review-ready by designStore rules considered from the first line of code, not patched in before submission.
- Measured, not guessedAnalytics and attribution in place before launch, so every decision rests on data.
FAQ
Good to know
Something else on your mind? Write to us at support@encodeera.co.
Can you help if you didn't build our app?
Yes. We advise on web and mobile apps whoever built them. We work from your build, your store listings and your dashboards, with the access you choose to give us.
Our app was rejected. What should we send you?
The message you received and a link to the app. We take it from there: we find the cause, tell you what to change and help you answer.
Can you guarantee approval?
No one outside Apple and Google can promise how a review will go. What we can do is find what would block approval before you submit and give the reviewer everything they need.
Which ad platforms do you work with?
Meta (Facebook and Instagram), TikTok and Google Ads, including app install campaigns.
Where are you based?
In Romania. We work remotely with clients anywhere, in English or Romanian.
Contact
Let's talk about your product
An idea, a build in progress, an app waiting for review or a launch coming up: tell us where you are and we'll reply with the next steps.
Or write to support@encodeera.co